7 steps to conduct a competitive analysis Identify and list the competition Create a competitive overview Describe the competition’s target audience Include the competition’s pricing Outline their marketing strategy Define their competitive advantage Summarize each competitor’s strengths and weaknesses Each section in a business plan has a specific purpose. Together, they can help an entrepreneur run their …
When it comes to selling things, I’ve moved a few items in my day. Way back when, I used to sell appliances at Kmart. I was thrilled to help others get what they wanted and during that experience I learned about good, better and best. It was my first understandings of how to do “best …
Are you using contests, sweepstakes, or giveaways to generate leads for your business? From traditional offline car raffles at your local mall to viral Instagram photo contests and beyond, this form of marketing has been used by businesses of all shapes and sizes for as long as any of us can remember. The sustained popularity …