When it comes to selling things, I’ve moved a few items in my day. Way back when, I used to sell appliances at Kmart. I was thrilled to help others get what they wanted and during that experience I learned about good, better and best. It was my first understandings of how to do “best …
Are you using contests, sweepstakes, or giveaways to generate leads for your business? From traditional offline car raffles at your local mall to viral Instagram photo contests and beyond, this form of marketing has been used by businesses of all shapes and sizes for as long as any of us can remember. The sustained popularity …